Behind the creative studio

Hello, I’m Frida.

My name is Svanfríður, though I am known as Frida. I worked for ten years as a journalist for Icelandic newspapers and then for fifteen years as a graphic designer. Today I bring those two practices together in books, videos, printable collections, historical research and digital projects. I am Icelandic and live in Lofoten, Norway.

Stories, images and a lifelong collection of ideas.

Explore my illustrated stories, printable art and creative downloads in the Fridahag shop.

Other creative projects

My wider creative portfolio includes RenewPlate and the Norse Oracle preview. Historical source work and the ÓÐINN poster can be explored through the Central Archive Hub and its ÓÐINN product page.

Get in touch

For books, artwork, licensing and thoughtful collaborations, write to hei@fridahag.com.