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From the creative studio of Frida Hag

A little wonder.
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Illustrated stories, printable art and creative collections to enjoy, make and give.

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The Picnic That Sailed Home Illustrated storybook genuine product presentation — The Picnic That Sailed Home · Read, watch & colour

Instant digital downloadsPrint at home, enjoy your wayCreated & curated by Frida Hag

Fresh inspiration

New & Featured

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A curated selection of fresh and featured FridaHag downloads.

Quiet Lofoten: four Lofoten-inspired posters

Lofoten wall art€0+

Quiet Lofoten

Poppies and Flower Sprays embroidery patterns

4 embroidery patterns€0+

Poppies and Flower Sprays

Decorative Doilies embroidery patterns

4 embroidery patterns€0+

Decorative Doilies

Music and Little Characters embroidery patterns

4 embroidery patterns€0+

Music and Little Characters

Country Life embroidery patterns

4 embroidery patterns€0+

Country Life

Four vintage-inspired fashion travel posters

4 fashion travel posters€0+

A Season of Style

Four humorous Scandinavian-style Nordic Coffee Break poster designs with cream backgrounds and blue-and-red lettering

Printable wall art€0+

Nordic Coffee Break

Four humorous Scandinavian-style Knitting After Dark poster designs with cream backgrounds and blue-and-red lettering

Printable wall art€0+

Knitting After Dark

Four humorous Scandinavian-style Cabin Weekend Rules poster designs with cream backgrounds and blue-and-red lettering

Printable wall art€0+

Cabin Weekend Rules

Four humorous Scandinavian-style Forest Pantry Problems poster designs with cream backgrounds and blue-and-red lettering

Printable wall art€0+

Forest Pantry Problems

Four flat Scandinavian Halloween posters featuring a friendly Nordic witch and black cat

Printable wall art€0+

Nordic Witch Night Shift

Four flat Scandinavian Halloween posters featuring a humorous Draugr graveyard watchman

Printable wall art€0+

Draugr Graveyard Duty

Four flat Scandinavian Halloween posters featuring Huldra in a moonlit Nordic forest

Printable wall art€0+

Huldra Moonlight Mischief

Four flat Scandinavian Halloween posters featuring Nøkk playing violin beside dark Nordic water

Printable wall art€0+

Nøkk Midnight Concert

Four printable Christmas posters showing horned gnomes delivering gifts in snowy Nordic scenes

Printable wall art€0+

Horned Gnome Gift Patrol

Four printable Christmas posters showing forest trolls with trees and decorations in snowy Nordic scenes

Printable wall art€0+

Forest Troll Tree Patrol

Four printable Christmas posters showing little dragons managing candles, cocoa, gifts and snow

Printable wall art€0+

Little Dragon Holiday Heat

Four flat Scandinavian Christmas posters featuring mischievous black ravens in snowy Nordic scenes

Printable wall art€0+

Raven Christmas Mischief

Four flat Scandinavian Christmas posters featuring playful teal sea monsters in snowy coastal scenes

Printable wall art€0+

Sea Monster Christmas Crossing

Four flat Scandinavian Christmas posters featuring horned Viking cooks with porridge, gingerbread and dinner

Printable wall art€0+

Horned Viking Christmas Feast

Four flat Scandinavian Christmas posters featuring winter griffins guarding gifts in snowy Nordic scenes

Printable wall art€0+

Winter Griffin Gift Guard

Four flat Scandinavian Christmas posters featuring horned winter spirits with mistletoe and Christmas trees

Printable wall art€0+

Horned Winter Spirit Christmas

Four flat Scandinavian Christmas posters featuring Nordic snow gargoyles on cold rooftop watch

Printable wall art€0+

Nordic Snow Gargoyle Watch

Four flat Scandinavian Christmas posters featuring winter harpies singing in a festive choir

Printable wall art€0+

Winter Harpy Christmas Choir

Northern Winter Clockwork Animals colouring book cover with a gentle clockwork polar bear in a snowy landscape

Stories & colouring€0+

Northern Winter Clockwork Animals

Three Gentle Growth spring affirmation posters about growing at your own pace, beginning again gently and taking small steps

Printable wall art€0+

Gentle Growth

Three New Beginnings spring affirmation posters about new light, hope taking root and becoming without being behind

Printable wall art€0+

New Beginnings

Moonlit mountain and lake landscape introducing the Moonlit Evening Backgrounds collection

Screen backgrounds€0+

Moonlit Evening Backgrounds

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The Picnic That Sailed Home Illustrated storybook genuine product presentation

Stories & colouring

Six painterly bird artworks presented as a printable wall art collection

Printable wall art

Nordic Quiet Waters printable blank cards and A6 postcards made from six quiet northern landscape artworks

Cards & stationery

Autumn Woodland Clip-Art Pack cover showing a fox, a hedgehog carrying a red apple and a squirrel with an acorn

Creative packs & patterns

Moonlit mountain and lake landscape introducing the Moonlit Evening Backgrounds collection

Screen backgrounds

The Picnic That Sailed Home Complete digital bundle genuine product presentation

Featured story · Northwind Animal Postcards

One small raft.
One big adventure.

Four woodland friends. A drifting picnic. And one quiet idea that brings everyone home. Explore The Picnic That Sailed Home as a storybook, read-along video or colouring book.

Discover the story →

Individual editions €4.99 · Complete bundle €10.99

A little something to begin with

Your next quiet afternoon, on us.

Meet four gentle clockwork animals in twenty printable colouring scenes. Choose A4 or US Letter and bring your own colours.

Explore the free colouring book →

Pay what you want, including €0.

Northern Winter Clockwork Animals colouring book cover with a gentle clockwork polar bear in a snowy landscape

Beautiful things belong together

More to explore

Browse collections →

Six calm Nordic-inspired linocut-style river, mountain and lake landscapes in the Nordic Quiet Waters printable wall-art collection

Nordic Quiet Waters

Eight Nordic-inspired northern-lights landscapes with aurora skies, dark forests, mountains and moonlit water

Northern Lights

Six painterly bird artworks presented as a printable wall art collection

Painterly Birds

Frida Hag

A note from the studio

Hello, I’m Frida.

I’m an Icelandic writer and graphic designer living in Lofoten, Norway. I bring stories, images and a lifelong collection of ideas into books, printable art and creative projects.

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Curious about my other creative projects? Visit the studio story.

Publishing, licensing or a thoughtful collaboration? Get in touch →